for strategy and tactics
Iconic venues of this size: Bowery Ballroom in Manhattan, Vega in Copenhagen and The 100 Club in London.
It seems like gogoTier 5 covers a big bracket, and it does. Someone playing a single show for 20 people is categorised with someone who's starting to tour at 500 or even 800 capacity shows. Odds are it's just not quite profitable yet.
The ambitious ones will transition up to gogoTier 4 with some hard work and a little luck. The artists who are happy performing locally and are not striving to be a professional touring act may see out their careers in gogoTier 5.
What can PROMOGOGO do for gogoTier 5 artists?
Artists on this level might not exist automatically in our systems, and often there is limited ticket sales data to analyze. As our contribution to society, artists of this size get to use our content systems free of charge to spruce up their marketing.
Iconic venues of this size: Roundhouse in London, Radio City Music Hall in New York, Paradiso in the Netherlands.
The list of iconic venues in this bracket could go on forever since this is almost like the ultimate 'gig' tier. If you tell someone you're going to a concert (and don't specify the artist), this is the picture they have in their mind. A gogoTier 4 artist can have pretty decent name-recognition, and when touring can generate serious revenue.
The question of if that revenue makes it back to the artists' pockets or not tends to be based on whether they're still climbing or have unlocked the esteemed legacy status. Climbing artists tend to have the cash generated reinvested in the band, the brand, and the promotion. When that's not required because the artist name sells tickets without much of a push (because you're Blondie) -- the artists get a decent payday.
What can PROMOGOGO do for gogoTier 4 artists?
When marketing matters a lot, and budgets can be tight, it helps to be as economical as possible with the available resources. By getting an overview of how the tour is doing overall, those precious marketing dollars can be spent only on the shows that need the boost.
Iconic venues of this size: Zénith in Paris, Alexandra Palace in London, the Red Rocks Amphitheatre in Colorado.
gogoTier 3 are established artists with a loyal but perhaps a fairly niche audience. Not necessarily household names but well known within their genre. These are artists who are generating serious revenue for themselves and their team, up to half a million a night. Their ticket price, number of shows per year, and recognition can vary greatly.
While some acts have built their cult-like following over decades just outside the mainstream (like CAKE or Modest Mouse) some new artists are miraculously quick to consistently sell-out shows at this scale (like Lorde and Lizzo), normally on the backs of some major break-through success.
What can PROMOGOGO do for gogoTier 3 artists?
Artists on this scale often do big tours with 50+ dates in a year. A lot of different shows means sometimes there are dates that fall between the cracks and don't sell as well as the rest. Promogogo's systems are able to flag that and bring it to your attention right away so you can get ahead of it.
Acts in gogoTier 3 can be banked on. The acts can span many genres but are a reliable, profitable live act with their own audience and can attract a crowd in most places.
Iconic venues of this size: Madison Square Garden in New York, Lanxess Arena in Germany, 3Arena in Dublin, Ireland.
The venues are almost exclusively arenas and amphitheatres. Artists here can assume general name recognition and might even be able to demand local media attention as they pass through.
Everything about the tours of this size is big: the size of the production, the number of dates in a year, and the revenue generated (up to $2 million a night). The artists here tend to be either pretty mainstream or at the absolute top of their genre.
What can PROMOGOGO do for gogoTier 2 artists?
For managers who have an exceptional commitment to making sure every show is as sold out as possible, can get a lot of value from our live ticket sales data dashboards, especially the live heat-map for traffic and ticket sales.
Most of the biggest tours at any one point are in gogoTier 2. These are the biggest live acts in the most popular genres who are relentlessly touring across the globe.
Iconic venues of this size: London's Wembley Stadium, Yankee Stadium in New York and LA's Rose Bowl.
All the Tier 1 artist consistently play in huge stadiums. These are artists with cross-generational appeal and are at the absolute top of not just their game, but the industry as a whole. These artists who are some of the most successful musicians of all time.
The scale here is leaps and bounds away from everybody else. Somebody like The Rolling Stones pulls in the same annual gross over 16 shows as others do over 60 shows – and can pull in up to $10 million in revenue per night.
What can PROMOGOGO do for gogoTier 1 artists?
All eyes are on you when tickets go on sale. Odds are that ticket sales systems have crashed during onsales for artists of this scale and the stakes are high. Keeping a close eye on how ticket sales are going can provide strategic insights on where to add extra shows to fully meet fan demand.
Only the biggest acts in the most popular music genres and those who have been around for at least 10 years are gogoTier 1 acts. Think U2, Billy Joel, Taylor Swift and The Rolling Stones.